REAL ASSETS
MEANINGFUL RETURNS
Red Pill is a non-traditional real estate builder, sponsor and general partner.
We team up with select developers and operators to help scale both projects and platforms. We engage as principals or strategic advisors based on structure, market context and alignment.
ABOUT US
Red Pill exists to elevate how we live, work and connect.
We specialize in complex and special situations partnerships where true economic alignment drives durable outcomes.
Grounded in transparency and creativity, we are committed to delivering superior, risk-adjusted returns — where performance and purpose intersect.
OUR PURPOSE
Red Pill is led by Jonathan Lange, whose career has been shaped by advising, building and operating complex real estate businesses across cycles.
Prior to founding Red Pill, Jonathan co-led the life science platform and oversaw the Los Angeles region at Boston Properties, helped found a technology venture, and became one of the youngest vice presidents in the firm’s history at JLL.
Across acquisitions, development and platform formation, he has structured over $8 billion of commercial real estate transactions alongside institutional U.S., sovereign wealth and private capital funds.
Jonathan’s approach emphasizes authenticity and antifragility — principles that define Red Pill’s culture and guide how the firm chooses to partner, invest and lead.
LEADERSHIP
Real assets are the foundation of real impact.
At Red Pill, impact is not an overlay or afterthought — it is shaped through ownership, governance and long-term alignment. We champion creative ownership structures that connect capital with community, enabling shared prosperity for all stakeholders.
Our focus is on creating and delivering durable value, long after the initial investment is made.
IMPACT
